Red Brand

Red Brand fence is 100% made in the USA from start to finish. Our wire fence products have been the trusted choice of property owners, farmers and ranchers since . Manufactured at Liberty Steel & Wire in Peoria, Illinois, Red Brand uses the best American-made steel for quality and reliability in every product. Products are distributed to farm and ranch stores, hardware, and home center retailers nationwide.

Goto shineyond to know more.

Every step &#; from melting scrap metal to finishing each roll &#; happens at one facility. The wire we use is precisely formulated just for Red Brand. Our skillful team carefully monitors the steel making process at all times. This is important because eliminating impurities and maintaining specific alloy formulas in the steel are essential for top performance. As a result, every vertical and horizontal wire reacts the same to pressure and harsh weather conditions. This means that the entire structure will stretch properly at install and move consistently with temperature changes. In contrast, if the chemistry isn&#;t perfect, inclusions can cause inconsistent tensile strength. A fence assembled with uncertain steel origins or chemistry will likely result in a fence that sags, breaks, or fails prematurely. Known for it&#;s distinctive red top wire and barbs, Red Brand products provide safety and security for valuable property, inventory and livestock. An extensive line of fence styles is available to suit just about any application. In fact, different combinations of knots, gauges and roll heights offer over 150 possibilities. From specialized horse fence, to non-climb, barbed wire, panels, and fence for cattle, swine, sheep, bison, deer and poultry &#; Red Brand provides safety and security for many different purposes. Red Brand started in America, and our ongoing commitment to creating 100 percent American-made fencing stands firm. The Red Brand and KSW families take great pride in producing fence that is consistent and reliable every time. That&#;s what we&#;ve built our reputation on for over 125 years, and why we are still the most trusted name in ag fencing.

Every step &#; from melting scrap metal to finishing each roll &#; happens at one facility. The wire we use is precisely formulated just for Red Brand. Our skillful team carefully monitors the steel making process at all times. This is important because eliminating impurities and maintaining specific alloy formulas in the steel are essential for top performance. As a result, every vertical and horizontal wire reacts the same to pressure and harsh weather conditions. This means that the entire structure will stretch properly at install and move consistently with temperature changes. In contrast, if the chemistry isn&#;t perfect, inclusions can cause inconsistent tensile strength. A fence assembled with uncertain steel origins or chemistry will likely result in a fence that sags, breaks, or fails prematurely. Known for it&#;s distinctive red top wire and barbs, Red Brand products provide safety and security for valuable property, inventory and livestock. An extensive line of fence styles is available to suit just about any application. In fact, different combinations of knots, gauges and roll heights offer over 150 possibilities. From specialized horse fence, to non-climb, barbed wire, panels, and fence for cattle, swine, sheep, bison, deer and poultry &#; Red Brand provides safety and security for many different purposes. Red Brand started in America, and our ongoing commitment to creating 100 percent American-made fencing stands firm. The Red Brand and KSW families take great pride in producing fence that is consistent and reliable every time. That&#;s what we&#;ve built our reputation on for over 125 years, and why we are still the most trusted name in ag fencing.

Visit RedBrand.com, or use our Contact Us form to request additional information or a quote.

Product & Program Information

By using the best steel and adhering to strict quality standards, Red Brand provides uncompromising safety and security for valuable property, inventory, and livestock. And, as a leader in the ag fence industry, customers rely on our expertise. That&#;s why we provide resources like product information, guides for planning and installing fence, contractor programs, and much more.

Fence Pocket Guide

Fence 101 Handout

Quick Reference Guide

Home Grown Flyer

Horse Fencing Guide Brochure

CFI Brochure

By using the best steel and adhering to strict quality standards, Red Brand provides uncompromising safety and security for valuable property, inventory, and livestock. And, as a leader in the ag fence industry, customers rely on our expertise. That&#;s why we provide resources like product information, guides for planning and installing fence, contractor programs, and much more.

Red Brand Technical Documents

Docs

Docs

Docs

Docs

Docs

Docs

Are you interested in learning more about wire mesh fencing manufacturers? Contact us today to secure an expert consultation!

Further reading:
Industrial Metal Woven Wire Mesh Products

10 Facts You Should Know About Galvanised Iron Wire
The Advantages of Utilizing Galvanised Iron Wire

This new fence solution was transformational, not only for Sommer, but for his neighbors. At first, the father and son team could produce about 200 feet of fence in a 16-hour day. However, as word of his invention began to spread, Sommer and his sons were forced to improve their methods to keep up with demand. After moving and expanding the facilities several times, the company settled at its current location in Bartonville, Illinois, adjacent to Peoria. The location was a strategic move, as Keystone could take advantage of the newly expanded railroad yards and proximity to the Illinois River.

In the first decade of the new century, Keystone grew tremendously. In fact, the need for steel was so great that the company built its own steel mill in . A wire mill followed three years later in order to meet the demand for high-quality materials. Barbed wire and nails were added to the list of company offerings. With the introduction of steel manufacturing, the company reorganized and adopted its current name, Keystone Steel & Wire in .

World War I resulted in tough economic times that taxed the facilities at Keystone. However, a post-war resurgence and a demand for a steel-starved nation ushered in a new era of unprecedented growth. Now, in addition to the high demand for quality fence products, Keystone was poised to supply the nation with much-needed steel. In , a new electrically-driven rolling mill helped to meet Keystone&#;s own needs while producing a surplus that the company could then supply to other manufacturers. The plant operated 24 hours a day and shipped products to all four corners of the country via trains and barges.

Keystone wire fence had been manufactured for nearly 35 years when a clever employee dipped the top wires of fence and steel posts in red paint.  The &#;red strand wire&#; was quickly branded, and Red Brand fence was born. The tradition lives on, as products are still painted red and instantly recognizable on farms and properties all over the America&#;s countryside.

Quality was always a priority at Keystone, and that&#;s what helped the company survive the lean years leading up to, and through, the Great Depression. Even though farmers had very little money to spend, they knew that purchasing the best quality fence they could afford was a smart investment. As many other companies laid off workers, Keystone employees dug in their heels and forged ahead. They worked hard, turning out products that could be sold even in the worst of times.

A letter sent to employees on February 15, , displayed the fortitude of a company that would not give up.

Every bit of material that leaves this plant under the Keystone name has a direct bearing on future sales. Every letter we answer&#;every shipment we route has its part in building up that Keystone standard on which the reputation of the company must depend&#;.Let everyone do his part toward increasing sales and getting the plant on to full production.

Despite the Depression and challenges it brought, Keystone sponsored a number of radio programs, including the famous WLS Red Brand Barn Dance, broadcast live from Chicago. Marketing efforts also included a young George Gobel, who sang for Red Brand fence commercials. As a result of a robust marketing campaign that supported Red Brand dealers nationwide, Keystone continued to grow.

The end of the Depression was met with more bad news, as World War II ramped up. Keystone participated in the wartime efforts by organizing scrap drives and producing steel for the defense industry. As a result of the experience gained from those recycling efforts, Keystone became one of the largest recyclers in Illinois. Eventually, the company started making almost all of its steel from scrap, a practice still in use today.

The determination paid off, and Keystone enjoyed prosperity for almost three decades. Steel use was at an all-time high and the company took advantage of the needs that followed after the war. The demand for new automobiles, houses, appliances, highways and sky-scrapers led to exponential growth in the steel industry. During this period of time, the company added nine plants and eleven businesses throughout the country to help with distribution and to build a broader base of offerings. A dozen major construction projects at the Bartonville location also helped ease the load.

Between and , Keystone modernized their facilities to brace for a future that would bring competition. It came from all sides: domestic and foreign steel companies, producers of competing materials such as plastic and aluminum, and from the economy itself in the form of inflation. Keystone began to produce more efficiently and serve customers more effectively to hold on to market share. By the mid-sixties, the company turned out more product than ever before.

In , the company restructured and adopted the name Keystone Consolidated Industries, Inc. An aggressive acquisition program brought more and more businesses into the fold, as the company pursued new markets. However, by it was clear that the country, and Keystone too, was on the wrong side of an impossible equation. Double-digit inflation threatened the company&#;s livelihood. Even though sales were at an all-time high, net earnings fell to record lows.

Not deterred, Keystone did what it could to weather the economic storm. Strategic decisions led to the closure of several plants outside of Illinois. Other companies were sold to streamline operations. The unique and respectful relationship between management and union leaders proved to be essential for survival during these tough times. Cooperation and a willingness to come together for the good of the company led past the challenges and a return to profitability.

The force behind the resurgence was Harold Simmons, a Dallas, Texas-based investor who acquired controlling interest in Keystone in . Many feared that the plant would simply be closed, but Simmons had other ideas. He was a patient and determined leader who was willing to do what he could to get the company back on track. But the fate was equally in the hands of Keystone workers. Had they not agreed to substantial wage and benefit cuts, the plant would have been forced to shut down. In , the workers helped the company realize the first profit in nearly a decade. Remarkably, the company&#;s response to adversity had brought about renewed strength. By , profits allowed for expansions and upgrades at the Bartonville plant. Keystone&#;s capabilities increased by 50%, positioning Keystone as a serious contender in the rod and wire products industries.

Today, Keystone Steel & Wire&#;s Bartonville, Illinois, campus is one of the largest wire and rod mills in the U.S., with over 2,000,000 square feet of manufacturing space on over 1,000 acres.  Over 700,000 tons of steel is produced each year. The ability to manufacture exacting steel and then use it to produce our Red Brand fence means we can monitor every step of the process. We know what&#;s in every wire of every fence we make, resulting in consistent, high-quality products every time.

A company that has survived for over 125 years is sure to endure the best of times and the worst of times. Throughout all the ups and downs, one thing has remained &#; reliable, high-quality fence products. Red Brand&#;s reputation as the most trusted name in farm fence depends on the best materials and workmanship available. By providing superior products and attentive customer service, we honor Peter Sommer and his innovative spirit. His creed in word and deed was to &#;find a better way&#;. The pride, determination and tenacity of five generations of Keystone Steel & Wire employees have kept that legacy alive and made the company what it is today.

Want more information on City Guardrail Mesh manufacturer? Feel free to contact us.