Mar. 10, 2025
Americans consume more than 17 billion quarts of popcorn each year. It's one of the top favorite snacks eaten annually. For that reason alone, your popcorn must be appetizing, flavorable, and stay fresh. Even a small amount of exposure to air and moisture can turn popcorn stale, tough, and tasteless. Therefore, when choosing the perfect popcorn packaging, it must provide an airtight environment.
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Popcorn packaged in twist-tied bags doesn't provide any protection against the elements. Neither do the attractive but hardly airtight tins associated with holiday popcorn gifts. So the best type of packaging that can preserve popcorn kernels or pre-popped corn reasonably well makes use of airtight bags with resealable zipper closure that genuinely seal.
Popcorn is a beloved and timeless snack that can be seen on shelves globally. Today more brands and varieties are popping up, especially in ready-to-eat bags and pouches to satisfy the consumer craving for both a salty (and, sometimes sweet) snack and ready-to-eat convenience.
The popcorn segment, which includes both microwave and bagged varieties, is growing. One big reason? COVID-19. The segment was already experiencing increasing sales early in but then saw a big jump once the virus hit the U.S. With more people eating (and snacking) at home, there is more opportunity to snack on popcorn, whether it's during the day or during family movie night.
According to Fior Markets, the global ready-to-eat popcorn market is expected to reach $6.22 billion by . With experts speculating that people will continue to stay home due to COVID concerns, the projected sales of ready-to-eat popcorn is set to increase.
Within this growth, there is a push from health-conscious consumers looking for gourmet options with clean labels. Beyond the standard butter-flavored popcorn, consumers are craving popcorn made with heirloom grains, better-for-you oils like avocado or coconut, and specialty salts.
Stand up pouches from our friends at Cornucopia Popcorn
There is more opportunity than ever for popcorn companies to launch a new brand, new flavor, or upgraded packaging to get a piece of the market. As you set out to add your new product to the shelf, consider the following four considerations to set your popcorn package apart:
Choose custom snack packaging.
Great packaging has the potential to capture consumer attention, retain customer loyalty, and set your brand apart from the competition. Whether you're packaging popcorn kernels or fully popped popcorn, consider custom printed packaging.
Go for the bold.
Consider using bright colors and artwork to really POP (pun intended) off the shelf. And if you use digital printing for your packaging, you have the ability to print high-definition graphics with photo-like quality, whether you choose a whimsical design, bold lettering, or life-like graphics.
With digital printing, you also have the option to add certain embellishments like metallic, gloss, matte, soft touch, or any combination of these to highlight certain parts of your package.
Make it functional.
If you're opting for a stand-up pouch, or multi-serving bag, consider using reseal zippers to ensure maximum product freshness. Consumers love resealable closures and zippers, and these go a long way to set your brand apart, especially within the popcorn segment. They also help to prevent spoilage and make the package portable.
Choose sustainable films.
For today's eco-conscious shopper, consider packaging your popcorn in eco-friendly materials. Choose from post-consumer recycled (PCR), fully recyclable bags, or compostable packaging printed with compostable inks and a sustainable printing process like digital printing. Attract new shoppers and maintain brand loyalty by offering sustainable packaging that consumers can feel good about buying.
As you launch your new popcorn brand, or make updates to your existing line-up, consider these must-have popcorn packaging pouch features to help you set your brand apart from the competition.
According to Fior Markets , pre-poppedwith ready-to-eat popcorn expected to reachby .
A big reason for this sizable increase in consumer spending is associated with the Covid-19 pandemic as millions of people worldwide were staying home and searching their cupboards for simple and healthier snacks.
It goes without saying that there probably hasn't been a better time to market your new popcorn product than now, so where do you start in packaging and branding your new pre-popped or kernal popcorn?
VARIOUS TYPES OF POPCORN PACKAGING
There are several ways you can package popcorn today but be careful in choosing or seek help from a packaging partner that can assist. You will not only need to choose the right packaging, but also determine how the package will look, it's shelf life, what the messaging says and how, where, and at what cost your product will be sold.
See Through Plastic Bag with Twist Tie ' Probably the most affordable way to package popcorn, but not a super viable option if you want to keep your product fresh for your customers.
Popcorn Tin ' This is a more expensive way to package your popcorn and although it's a big seller for the holiday seasons, it is not going to do a very good job of keeping your popcon fresh over an extended period of time. Another consideration for this style of packaging is that it's bulky and not many suppliers will have the shelf space for such a bulky and potentially more expensive item.
Plastic Popcorn Packaging Tubes ' When done right, these see-through tubes showcase your product, so people know what it is and what it looks like. They can also be branded in a way that can help your product standout uniquely. That said, they too lose their freshness the moment the seal is broken.
Form Seal Bags ' Form seal bags are a common popcorn packaging option in the market today. Just like chip bags, form seal bags, once opened, immediately start your popcorn off down the road of becoming stale fast. Made from roll stock, these bags can be bulky and don't stand up on their own, in turn, making them tougher to sell and be seen on shelves.
Contact us to discuss your requirements of packaging for microwave popcorn. Our experienced sales team can help you identify the options that best suit your needs.
Stand Up Pouches - Probably one of the best ways to preserve and package pre-popped popcorn today is using stand up pouches. These are pouches that not only stand on their own, but they are also often packaged with zipper or tight seals to accommodate long-term freshness. In addition, they aren't too bulky for a supplier to showcase and offer just enough space on the front and back of the packaging to explain features and tell your unique story.
OTHER HELPFUL TIPS FOR POPCORN PACKAGING
A lot goes into picking the perfect package to market your popcorn as described above. Other things to take into consideration is the brand itself.
Using a team that knows their stuff when it comes to being creative and one that has the graphic design skills to make your brand stand out is of utmost importance.
You will want to choose a packaging company that understands product labels and how to brand effectively or one that can work with your creative marketing team cohesively. Whether it be bold colors, a good graphic image or proper terminology explaining your products value, get good help if you want to stand out from an already saturated popcorn market.
In addition, you will want a design team that can explain various ways to package. Do you want a matte, gloss, zipper, soft touch, or metallic enhancement? A good creative design team that knows the packaging business inside and out goes a long way in not making an expensive branding mistake the first go around.
Popcorn is a beloved and timeless snack that can be seen on shelves globally. Today more brands and varieties are popping up, especially in ready-to-eat bags and pouches to satisfy the consumer craving for both a salty (and, sometimes sweet) snack and ready-to-eat convenience.
The popcorn segment, which includes both microwave and bagged varieties, is growing. One big reason? COVID-19. The segment was already experiencing increasing sales early in but then saw a big jump once the virus hit the U.S. With more people eating (and snacking) at home, there is more opportunity to snack on popcorn, whether it's during the day or during family movie night.
According to Fior Markets, the global ready-to-eat popcorn market is expected to reach $6.22 billion by . With experts speculating that people will continue to stay home due to COVID concerns, the projected sales of ready-to-eat popcorn is set to increase.
Within this growth, there is a push from health-conscious consumers looking for gourmet options with clean labels. Beyond the standard butter-flavored popcorn, consumers are craving popcorn made with heirloom grains, better-for-you oils like avocado or coconut, and specialty salts.
There is more opportunity than ever for popcorn companies to launch a new brand, new flavor, or upgraded packaging to get a piece of the market. As you set out to add your new product to the shelf, consider the following four considerations to set your popcorn package apart:
Great packaging has the potential to capture consumer attention, retain customer loyalty, and set your brand apart from the competition. Whether you're packaging popcorn kernels or fully popped popcorn, consider custom printed packaging.
Consider using bright colors and artwork to really POP (pun intended) off the shelf. And if you use digital printing for your packaging, you have the ability to print high-definition graphics with photo-like quality, whether you choose a whimsical design, bold lettering, or life-like graphics.
With digital printing, you also have the option to add certain embellishments like metallic, gloss, matte, soft touch, or any combination of these to highlight certain parts of your package.
If you're opting for a stand-up pouch, or multi-serving bag, consider using reseal zippers to ensure maximum product freshness. Consumers love resealable closures and zippers, and these go a long way to set your brand apart, especially within the popcorn segment. They also help to prevent spoilage and make the package portable.
For today's eco-conscious shopper, consider packaging your popcorn in eco-friendly materials. Choose from post-consumer recycled (PCR), fully recyclable bags, or compostable packaging printed with compostable inks and a sustainable printing process like digital printing. Attract new shoppers and maintain brand loyalty by offering sustainable packaging that consumers can feel good about buying.
As you launch your new popcorn brand, or make updates to your existing line-up, consider these must-have popcorn packaging pouch features to help you set your brand apart from the competition.
At ePac, we offer different types of popcorn packaging, such as lay flat pouches, stand-up pouches and rollstock. So, if you're wondering what is popcorn packaging made of, and whether you package single-serve bags, family size bags, or anything in between, we have you covered.
If you're looking between popcorn packaging suppliers, remember that with ePac's digital printing, you get low minimum orders and a fast turnaround so you can get to market quickly, and affordably. With ePac who get experts who can help you with quick and easy flexible packaging solutions. Call us today for a free quote.
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