All you need to know about private label makeup brushes

Author: Cheryl

Dec. 09, 2024

All you need to know about private label makeup brushes

Many entrepreneurs don&#;t want to put their money into setting up a manufacturing plant to produce a product they would like to introduce to the market. It is more convenient for them to approach a third-party supplier, and share their ideas. The suppliers produce custom products in their facilities. The products are called white label products.     

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If you plan to start a makeup brush business, or already run one, you would want to learn in detail about private label makeup brushes, where to find private label makeup brushes suppliers, and how to audit private label products.

Today, we will be covering all that. And we will also let you know how we offer our production facilities for your private label makeup brushes.

What are private label makeup brushes?

Private label makeup brushes are personalized makeup brushes for a specific retailer&#;s brand. The third-party suppliers produce custom makeup brushes as per the retailer&#;s requirements. The products include the retailer&#;s brand logo and packaging as per the retailer&#;s brand.

What are white label makeup brushes?

White label makeup brushes are generic makeup brushes that a retailer buys in bulk. What he or she does is rebrand them and sell under their business name. The retailer has a choice of whether he or she wants private label makeup brushes or white label makeup brushes.

Benefits of private label makeup brushes

Private label makeup brushes have certain advantages for your business.

As private label makeup brushes are manufactured by third-party suppliers, you save the huge fixed costs that would otherwise incur setting up a manufacturing plant.

By choosing to go with private label makeup brushes you can offer your customers great variety as you won&#;t be messing yourself with unnecessary production-related tasks.

With private label makeup brushes, you retain control over your brand. You set prices and make the decisions. Moreover, the makeup brushes are sold under your brand name. It gives you enough space to brand your business with your logo and packaging.

Profit margins are high with private label makeup brushes. Suppose, you were a retailer of a good national brand. You would not have control over the product and margins would be fixed. With this option, you set up prices and have full control. You are the master of the sea!

What can be the risks with private label makeup brushes

The first and foremost risk attached to private label makeup brushes is contacting the wrong suppliers. And, also make sure that you contact suppliers, not traders. Traders don&#;t have production facilities and they work on commission. Doing business with traders can increase your unit cost.

The makeup brushes come in direct contact with the skin. Just like other cosmetics products, makeup brushes have to comply with safety standards and local regulations. Private label makeup brushes from the wrong or uncertified suppliers may not get the clearance.

Without a sound understanding of your customers&#; preferences, your private label makeup brushes could end up as dead inventory. It means you have been unable to sell them. It also implies you didn&#;t market your product well. In any case, it hurts the business.

The suppliers usually have an MOQ (minimum order quantity). The MOQ can be a high figure for you, especially if you are new to the business.

There is another risk with private label makeup brushes that we want to discuss with our readers. Suppose, you scaled your business. What if the production capacity of the manufacturers doesn&#;t meet your scaling of the business? This can also hurt your makeup brush line.

How to find private label makeup brush suppliers

The traditional method of finding makeup brush suppliers is searching for them on Alibaba. The payment methods are protected. Moreover, Alibaba audits the production of its gold members and gives clearance. So, there is a sense of security. But there can be a high-cost factor attached both for B2B manufacturers and buyers.  

The other way to find private label makeup brush suppliers is to search for them online and contact them directly. There could be risks though. You need to vet the suppliers&#; profiles with dedication. Because it is the most important.

There are certain makeup brush certifications that they must possess. Their supply chain must be clean. You can also tour the factory to know about the production facility. Vetting the manufacturers&#; profiles is worth it.  

How to get private label makeup brushes for your cosmetics line

You need to have a makeup brush mockup for ordering private label makeup brushes.

That makeup brush mockup design must specify the length and dimensions of the makeup brush. In addition, the mockup must also detail the characteristics of the makeup brush individual parts: bristles, ferrule, and handle.  

The brand logo is stamped on the makeup brush handle. The mockup must contain the logo. And if you want the packaging too, you have to specify it to the suppliers.

After sending the detailed requirements, ask the suppliers for samples. Once you know that the sample meets your requirements, you can order the private label makeup brushes in bulk immediately.

What do we have to offer?

We are a leading certified private label makeup brush manufacturer. We specialize in both design and craftsmanship. This implies we possess all the abilities to convert ideas into reality. Send us an inquiry right now about your next makeup brush design. Let us help you form a competitive force in the market!

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A Manufacturing Journey: How are makeup brushes made?

Join us on a journey filled with innovation, precision, and artistry as we unveil the intricate process behind creating the makeup brush. In this article, we will take you behind the scenes of how are makeup brushes made. From the selection of high-quality materials to the skilled craftsmanship of expert artisans, every step is a testament to the dedication and passion of the industry.

Materials used in makeup brush manufacturing

The materials used in makeup brush manufacturing play a crucial role in the brush&#;s performance and overall quality. Manufacturers carefully select materials based on their softness, flexibility, and ability to hold and distribute products effectively.

1. Natural Hair: Natural hair, typically sourced from animals like goats, squirrels, or horses, is prized for its softness, resilience, and ability to pick up and deposit products seamlessly. Different types of natural hair, such as goat hair, sable hair, or squirrel hair, offer unique properties and are used for specific brush types.

2. Synthetic Fibers: Synthetic fibers, made from materials like nylon or taklon, have gained popularity in recent years due to their cruelty-free and vegan-friendly nature. These fibers mimic the performance of natural hair and offer excellent product pickup and blending capabilities.

3. Blends: Many brushes feature a combination of natural and synthetic fibers, offering the benefits of both materials. These blends provide versatility and can be tailored to specific brush types or desired performance characteristics.

4. Ferrule Materials: The ferrule, which holds the bristles together, is typically made of metal, such as aluminum or brass. These metals offer durability and stability, ensuring that the brush remains intact during use.

5. Handle Materials: Handles can be made from various materials, including wood, plastic, or metal. Wood handles provide a luxurious and ergonomic feel, while plastic handles offer durability and affordability. Metal handles are often used in professional-grade brushes for their weight and balance.

JWH are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.

The choice of materials depends on the brush&#;s intended use, desired performance characteristics, and the manufacturer&#;s philosophy. Each material has its unique properties, contributing to the overall functionality and aesthetic of the brush.

The process of manufacturing makeup brushes

The production of makeup brushes is a blend of modern machinery and manual craftsmanship. Each step, executed with precision and care, ensures a tool that&#;s not only functional but also an embodiment of artistry. Investing in such brushes means investing in quality, durability, and the art of beauty.

1. Weighing: The process starts with weighing the bristles. Whether they are natural or synthetic, it&#;s crucial to ensure consistency in the weight of bristles used for each brush. This guarantees uniformity in brush density and makeup application.

2. Combing: Once weighed, the bristles are combed to untangle and smooth them out. This step ensures the bristles are free of knots, providing a seamless makeup experience.

3. Alignment: The combed bristles are then aligned using specialized equipment, ensuring they&#;re in a uniform direction. This alignment is pivotal for the overall aesthetic and function of the final brush.

4. Tie Wire: To secure the bristles, they are tightly bound using a wire, which ensures they stay together and gives the brush its initial shape.

5. Shaving: After securing with wire, the bristles undergo a shaving process, refining the brush&#;s shape. This step is crucial for brushes that require precise shapes, like tapered or pointed brushes.

6. Pulling: Excess bristles that aren&#;t neatly secured are pulled out. This helps maintain the brush&#;s density and ensures a clean finish.

7. Wire Cutting: The excess wire, once the bristles are securely in place, is snipped away, ensuring the ferrule can fit snugly around the bristle bundle.

8. Adjusting: Any misaligned or stray bristles are adjusted, and the shape is further refined. This is done manually by skilled artisans to achieve perfection.

9. Measurements: Precision is paramount. The brush is measured for length, diameter, and other specifications, ensuring it meets quality standards and is consistent across the product line.

10. Flattening: Brushes meant to have a flat shape undergo a flattening process. This is especially vital for brushes like foundation or concealer brushes.

11. Dripping Glue: To securely fasten the bristles within the ferrule, a specific adhesive is dripped into the ferrule&#;s base before the insertion of the bristle bundle. This ensures longevity and reduces bristle fallout.

12. Scraping Paint: For brushes that have painted handles, any excess or uneven paint is scraped off for a smooth finish.

13. Scraping Pipe Mouth: The end of the ferrule, or the &#;pipe mouth,&#; is scraped to ensure a smooth surface, allowing it to fit seamlessly with the handle.

14. Assemble: The brush head (bristles and ferrule) is then assembled onto the handle. Depending on the design, this could be glued or screwed in place.

15. Cleaning: The final step involves cleaning the brush to remove any residue or stray bristles. This ensures that when the brush reaches the end consumer, it&#;s in pristine condition.

Quality control in makeup brush manufacturing

Besides a basic understanding of how are makeup brushes made, Quality control is a critical aspect of makeup brush manufacturing to ensure that each brush meets the highest standards of performance and durability. Manufacturers employ various techniques and processes to maintain consistent quality throughout production.

1. Raw Material Inspection: Before the manufacturing process begins, raw materials, such as bristles and ferrules, undergo a rigorous inspection to ensure they meet the required standards. This includes checking for any defects, inconsistencies, or impurities.

2. Production Line Monitoring: Throughout the manufacturing process, quality control personnel closely monitor the production line to identify any issues or deviations from the desired specifications. This includes checking for proper bristle alignment, uniform shaping, and secure ferrule attachment.

3. Random Sampling: Random sampling involves randomly selecting finished brushes from the production line and subjecting them to additional quality checks. This helps identify any potential defects or inconsistencies that may have been missed during the regular inspection process.

4. Performance Testing: Performance testing involves using the brushes to apply makeup and evaluating their performance. This includes assessing factors such as bristle softness, product pickup and distribution, blending capabilities, and overall durability. Performance testing ensures that the brushes meet the desired performance standards.

5. Packaging and Labeling: Quality control extends to the packaging and labeling stage, where the final products are inspected for proper packaging, correct labeling, and adherence to branding guidelines.

Quality control processes are implemented at every stage of makeup brush manufacturing to ensure that only the highest quality brushes reach the hands of consumers. This commitment to quality is what sets reputable manufacturers apart in the industry.


Why Choose ShangYang as Your Makeup Brush Manufacturer Partner?

Choosing the right makeup brush manufacturer is crucial to ensure that you are getting brushes of the highest quality. Partnering with ShangYang is the right choice for your brand.

  1. Industry Expertise: With 18 years of manufacturing experience, we&#;ve honed our craft to produce the highest quality brushes. Our expertise is recognized by industry giants such as Sephora, Kiko, Target, and over 100+ brands worldwide.
  2. Credibility and Authenticity: We&#;re not just another manufacturer in the market. ShangYang is a verified name, having secured certifications like ISO, BSCI, FSC, SMETA, and ECOVADIS. These accreditations assure you of our genuine commitment to quality, ethical practices, and environmental responsibility.
  3. Customization at Its Best: At ShangYang, we believe in realizing your vision. Our OEM/ODM support ensures you have the autonomy to choose materials, design, and craft the brush that resonates with your brand&#;s ethos. We offer an in-house designer for your creativity.
  4. Commitment to Sustainability: Our annual R&D investments, exceeding RMB 8 million, are channeled towards pioneering eco-friendly materials and technologies. From recyclable to low-carbon and degradable options, we are dedicated to serving both our customers and Mother Earth.
  5. Flexible MOQ: Understanding the diverse needs of businesses, we offer a flexible Minimum Order Quantity (MOQ) policy. For our standard products, the MOQ is 100PCS. As for ODM or customized orders, a reasonable MOQ of PCS ensures that both emerging and established brands can benefit from our services.

More To Read&#;

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