Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we&#;ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays.
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What Is a Point of Sales (POS) Display?
A point-of-sale display, commonly known as a POS display, is a specialized type of sales promotion strategically positioned near or on a checkout counter (referred to as the "point of sale"). Its primary purpose is to capture the attention of customers towards specific products, which could be newly introduced items or those available at a special discounted rate.
Additionally, POS displays are utilized to highlight and promote special events such as seasonal or holiday sales. Various types of POS displays include free-standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners.
Types of Point of Sale Displays
Displays on the counter
These compact and petite displays are situated on the counter where customers complete their purchases. Typically, they showcase products meant for impulse buys, including items like candy, gum, magazines, or accessories.
Displays on the floor
These expansive and attention-grabbing displays are positioned on the store floor, frequently near the entrance or at the end of an aisle. They highlight seasonal products, new arrivals, best-sellers, or promotional items. Additionally, these displays may incorporate interactive features like touchscreens, QR codes, or product samples.
The use of lightboxes
These luminous displays utilize LED lights to generate a vibrant and colorful effect. They can be employed to showcase images, logos, slogans, or messages that captivate the attention and interest of your customers.
Free Standing Display Units
A Free Standing Display Unit (FSDU) is a standalone promotional fixture designed to showcase products in a retail environment. These units are often strategically placed to attract customer attention and drive sales by effectively displaying merchandise. FSDUs are versatile and can be customized in terms of size, shape, and branding to align with specific marketing goals. They are commonly used to highlight new products, promote special offers, or enhance brand visibility in high-traffic areas of retail spaces.
PDQ Display
A PDQ (Pretty Darn Quick or Product Display Quickly) Display is a compact and ready-to-assemble retail display unit designed for efficient product presentation and quick deployment. PDQ displays are often placed near checkout counters or in high-traffic areas to encourage last-minute purchases and impulse buying. These displays are known for their ease of setup and are pre-packed with products, making them a convenient solution for retailers looking to promote specific items or capitalize on seasonal trends.
Gravity Feed Display
A Gravity Feed Display is a retail merchandising fixture designed to optimize product visibility and accessibility. This display system relies on the force of gravity to automatically feed products forward as items are taken from the front, ensuring a consistently stocked and organized appearance. Typically used in supermarkets, convenience stores, and retail environments, gravity feed displays are popular for items such as snacks, beverages, and other packaged goods.
Why do you need a point-of-sale display?
A Point-of-Sale (POS) display serves several important purposes in a retail environment:
Product on the point of sale display - examples
Point-of-sale displays can feature a wide range of products, and the choice often depends on the retailer's goals, the nature of the products, and the current marketing strategy. Here are some examples of products commonly found on point-of-sale displays:
Candy and Snacks: Small, impulse-buy items like chocolates, candies, and snack-sized packages are frequently placed near the checkout to tempt customers with a last-minute treat.
Magazines and Impulse Purchases: Magazines, gum, mints, and small novelties are often strategically positioned for customers to grab on a whim while waiting in line.
Travel-Sized Toiletries: In drugstores or supermarkets, travel-sized toiletries such as shampoo, toothpaste, and hand sanitizer may be featured on point-of-sale displays for customers looking for convenient travel options.
Seasonal Items: Depending on the time of year, retailers may use POS displays to showcase seasonal products. For example, sunscreen in the summer, umbrellas in the rainy season, or holiday-themed items during festive periods.
Gift Cards: Point-of-sale displays are an ideal location for promoting gift cards, encouraging customers to pick up a gift card as they complete their purchase.
Tech Accessories: Small electronic accessories like charging cables, headphones, or smartphone stands might be featured on POS displays near electronics or gadget sections.
Beauty and Skincare Minis: Cosmetic stores often use POS displays to showcase mini-sized versions of popular beauty and skincare products, encouraging customers to try new items or buy travel-sized versions.
Batteries and Chargers: Near the checkout of electronics or home improvement stores, you might find point-of-sale displays featuring batteries, chargers, and other electronic accessories.
Small Toys and Games: Retailers catering to families often use POS displays to showcase small toys, games, or puzzles, targeting parents looking for quick entertainment for their children.
Things you need to remember when you are creating a point-of-sale display
Take a Chance
Innovative Design: Experiment with creative and innovative design elements that stand out from the competition. This might include unique shapes, interactive features, or unconventional materials.
Bold Colors and Typography: Take a chance with bold and attention-grabbing colors. Use eye-catching typography to convey a sense of excitement and urgency.
Showcase the Benefits of Products
Clear Messaging: Clearly communicate the key benefits of your products. Focus on how they meet the needs or solve the problems of your target audience.
Visual Demonstrations: If applicable, incorporate visual demonstrations or graphics that highlight product features and usage. Help customers visualize how the product will enhance their lives.
Make It Your Own
Brand Personality: Infuse the display with your brand's personality. Ensure that the design, messaging, and overall aesthetic align with your brand identity.
Customization: Tailor the display to reflect the unique qualities of your products. Consider customizing the display based on the specific characteristics that set your brand apart.
Engage the Senses
Interactive Elements: Integrate interactive elements that encourage customers to engage with the display physically or emotionally. This could include touch-and-feel components or interactive screens providing additional product information.
Sensory Appeal: Consider how the display appeals to multiple senses. For instance, use scents, textures, or sounds that enhance the overall experience.
Tell a Story
Narrative Elements: Craft a narrative around your products that resonates with customers. Use storytelling to create an emotional connection and convey the value of your offerings.
Sequential Presentation: Arrange products in a way that tells a story or guides customers through a logical sequence, showcasing complementary items or a product's evolution.
You will get efficient and thoughtful service from getell.
Customer Involvement
User-generated Content: Incorporate user-generated content, such as customer testimonials or reviews, to build trust and authenticity.
Interactive Displays: Create displays that encourage customers to participate actively, fostering a sense of involvement and personal connection.
Robotic POS Display
POS displays have been a retail mainstay for decades. In the s, the emergence of retail chains saw various campaigns featured on cardboard POS displays. However, when eCommerce arrived, brick-and-mortar stores didn't significantly evolve.
Recognizing the continuous evolution of technology designed to assist us, physical stores are now placing more emphasis on innovation. Today, robots within stores are not just a sci-fi concept; they are utilized for customer support and stocking. Imagine a robot directly boosting sales, not just indirectly aiding with stocking.
A robotic point-of-purchase display that is not a mere fantasy for forward-thinking retail chains. Enter Tokinomo Shelfobot and Visibubble, robotic POS displays for brand activations in grocery stores. By seamlessly integrating light, motion, and sound technologies, Tokinomo offers much more than a regular POP display.
Tokinomo represents the future of POS displays, as it:
- Attracts more customers
- Interacts with shoppers
- Allows products to speak for themselves
- Enhances brand recall
- Provides real-time data about interactions
- Boosts sales by an average of 200%
The best part? Managing these futuristic displays is convenient and flexible through our cloud-based platform, accessible online from any device. Setting up a campaign is swift, requiring just a few minutes once the device is in place in the store, holding the product.
On the cloud-based platform, you can upload audio files for Tokinomo Shelfobot to use in presenting your product. Additionally, you can make the product move or dance in various ways, adjusting the lighting to fit your campaign.
Consider customer engagement: Are your shoppers captivated by regular point-of-purchase advertising? Over 70 percent of purchase decisions are made in-store due to visual and emotional stimuli. Regular displays may be overlooked, but a robotic POS display like Tokinomo Shelfobot or Visibubble is hard to ignore!
Customers don't just walk past Tokinomo; they stop, stare, interact, take photos, and share their experiences. Why? Because Tokinomo does what other POP displays can't: it interacts with customers, keeping them engaged.
Crucially, Tokinomo addresses a key limitation of regular POS displays by offering real-time data. This allows you to monitor your in-store marketing campaign and make adjustments on the fly, a capability lacking in traditional displays.
In comparing regular POS displays to Tokinomo:
Tokinomo Shelfobot, as a robotic POP display, presents a paradigm shift from old-school methods. Choosing innovation with Tokinomo provides retailers and brands with a competitive edge, delivering a unique and memorable shopping experience for customers.
Unlike traditional displays, Tokinomo offers multiple promotion options, allowing for scenario creation, real-time monitoring, and daily campaign adjustments. Innovative, easy to set up, and effective at converting customers, Tokinomo represents the present and future of POP displays.
POS vs. POP - which is better
While both POP and POS displays play roles in product promotion and revenue generation, there are distinct differences between them:
POS Displays Are Exclusive to the Register Area
Consider POS displays as a more focused variant of POP displays. POP displays encompass general product showcases throughout the store, while POS displays are confined to specific locations&#;typically where customers finalize their purchases. In most retail settings, this is the checkout counter or cash register. POS locations can also extend to digital checkout pages for online retail.
POS Displays Feature Smaller Quantities
Unlike POP displays, which often occupy shelves or floor space, POS displays tend to be more compact, housing individual packaged items. Think of items like pre-packaged candies, energy bars, or small seasonal products. At this point, shoppers have concluded their browsing and are ready to make a purchase. Consequently, a point-of-sale product display becomes a valuable opportunity to drive last-minute impulse sales through attractively designed displays and strategically placed products.
In contrast, POP displays are generally larger and can accommodate multiple items. They are well-suited for promoting multi-packaged items, such as cases of soda.
Distinct Purposes
POP Displays Educate and Convince: POP displays aim to inform customers and persuade them to make a purchase. They provide sufficient space to include a brand's mission, product benefits, or company narrative. POP displays may feature eye-catching graphics and custom shapes. For example, a grocery store might showcase a vibrant endcap display promoting a new or seasonal product.
Customers are encouraged to interact with POP displays, read the displayed text, examine the product closely, and decide if it meets their needs. POP displays excel at spreading brand awareness and promoting new products or sales.
POS Displays Urge Impulse Buys: In contrast, POS displays are designed to prompt impulse purchases. They appeal to a customer's immediate mood or desire for something enjoyable. Customers often don't plan to buy items near the register, but if a product catches their eye, appears to fulfill a need like hunger or thirst, and is reasonably priced, they are likely to make a purchase.
The choice between POP (Point of Purchase) displays and POS (Point of Sale) displays depends on your specific marketing goals, the nature of your products, and the shopping environment. Each type serves a different purpose in the retail strategy, and the effectiveness of one over the other can vary based on the context.
In many cases, a balanced approach that integrates both POP and POS displays strategically within the store can be the most effective. It's essential to align your display strategy with your overall marketing objectives and the preferences and behaviors of your target audience.
Using POS displays for in-store marketing
POS (Point of Sale) displays emerge as powerful tools for driving last-minute impulse purchases and enhancing the overall shopping experience. Positioned strategically at checkout counters these displays cater to customers on the brink of completing their purchase. Unlike their broader counterparts, POP displays, POS displays focus on compact, single-packaged items, leveraging the immediate buying impulse of shoppers.
Their ability to captivate customers in high-traffic areas, coupled with real-time data insights and customization options, positions them as a dynamic and effective solution for brands seeking to boost sales and engage customers at the critical point of purchase. As technology continues to advance, the integration of innovative POS displays, such as Tokinomo, underscores the evolution of these tools into indispensable components of modern retail marketing.
In our last blog post we emphasized the importance of carefully preparing and planning prior to starting a Point-of-Purchase display project. We stressed the importance of knowing the answers to a set of 20 basic questions to ensure an efficient design process and a successful outcome. In Part I and Part II of this 4-part series on POP projects, we looked at the first 10 questions. Now let&#;s focus on the next 5 questions:
11. Do you have any material and color preferences or requirements for the fixture?
Thinking through your material preferences upfront can help to streamline the POP design process. Are you looking for a wood display or would you prefer metal? Would you like the main material to be acrylic or are you thinking about plastic accents? You don&#;t have to be a material expert, but you should have a good idea of the types of material you would prefer. Your POP design company can help you understand the economics related to various material choices.
If you are looking for a wood display, you may have specific ideas about whether you want a solid wood display or an MDF or particle board display with a laminate and edge banding. You may also have certain sustainability requirements such as using bamboo or other carb-compliant or eco-friendly materials. If you are thinking about a metal display, it is helpful to let your design team know if you envision wire, sheet metal, or tubing or some combination of these materials.
12. Do you know of any environmental or other requirements that you have to meet?
If you are working with a specific retailer, it is always good to check on any requirements they might have that relate to materials. Some brands like Coke have their own requirements related to the use of eco-friendly materials. For example, Coke requires that its wood displays be FSC (Forest Stewardship Council) certified. Other brands and retailers have requirements for using recycled cardboard in packing, low energy LED lights, or powder coating with little or no lead contaminants. Researching any requirements upfront can help the design team when specifying materials.
13. In what type of retail store will the display be placed and is there a specific location within the store for the display?
It&#;s helpful for the design team to know what type of retail environment your display will reside. High traffic grocery stores full of errant shopping carts may require base bumpers to protect the fixture from damage. If the design team knows the display will be placed in a chain of convenience stores, they might invest more time in figuring out how to reduce the footprint of the display.
In addition, if the design team knows the display is designated for a specific retailer, they will likely consider the décor of the retailer and will be better able to gauge things like required finish levels for the display.
14. Are there any anti-theft, electrical or other requirements for the display?
If security is an issue either because you have a high-value product or because the target store is in a seedy area, let your POP design team know. They will be able to incorporate the security requirements into the display design by using techniques such as tethering products, utilizing locking cases, or specifying anti-theft hooks.
If you are requesting LED lighting or a video player in your display, it is important to ensure that your fixture will be in a retail location where you have access to electrical power. If you can&#;t get a commitment from the retailer to guarantee access to power, then your design team may have to explore battery-powered options. The retailer might have other requirements such as not allowing the display to stick out into the aisle or requiring that inline displays be anchored to the uprights, etc. If possible, it is important to understand all the requirements imposed by the retailer and to communicate these requirements to the design team at the outset of the project.
15. How will the display be serviced?
Understanding the way your POP display will be serviced is also an important consideration. For example, some of our customers request that we incorporate brochure holders into their displays, but they have not thought through the implications of how to handle replenishing the brochures once the brochure holder is empty.
Will your point of sale display project be serviced by your own reps or third-party reps hired by your company? Or, are you depending on the retailer to keep your display well stocked and looking good? In general, it makes sense to design displays that are as easy to service as possible, but this becomes particularly important if you are relying on retailer personnel to service your display.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.&#;s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.
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